President & COO Shruti Joshi quoted by Inc. About Messaging for Fintech Companies
Inc. asked Facet’s Shruti Joshi about how financial services companies are making complicated topics feel understandable, relevant, and grounded in real life.
Nobody wakes up thinking about a 529 by name. They wake up wondering if they can send their kid to school and still retire.
The same sentence means something different depending on who says it. Creators have also earned something we haven’t. People are skeptical of financial companies, and reasonably so. But they trust someone they’ve listened to every week for three years.
[Financial brands] are responsible for accuracy. [Creators] are responsible for the point of view.